We help brands with social strategy, content production, social advertising management, community management, influencer marketing and more.
Facebook. Twitter. LinkedIn. Instagram. TikTok. Pinterest.
Like commercial marketing, the primary focus is on the consumer–on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Marketing talks to the consumer, not about the product. The planning process takes this consumer focus into account by addressing the elements of the “marketing mix.” This refers to decisions about 1) the conception of a Product, 2) Price, 3) distribution (Place), and 4) Promotion. These are often called the “Four Ps” of marketing. Social marketing also adds a few more “P’s.” At the end is an example of the marketing mix.
Discover fresh and easy-to-implement tips and strategies for successfully and profitably integrating Facebook, Twitter and other social sites into your overall marketing plan.