– As Assistant Vice President and Associate Creative Director (2000-2002), Christine was the creative lead for My Citi website.
– Developed My Citi brand standards and reviewed all print and web communications to ensure compliance.
– Worked with internal information architects, marketing, programming and outside ad agencies to develop and design user interfaces.
– Refined UI designs based on usability studies.
– Prepared Photoshop comps and provided directions to programmers.
– Ensured communications had legal approval and specs, budgets and timelines were followed.
– Participated in agency selections.
– Developed copy and visuals for Citibank business ads and presented ads to internal clients.
– Provided DoubleClick placement specs. Directed ad rotation. Tracked and reported ad results.
– Researched ADA compliance guidelines and implemented necessary design changes.